What do you think of when you see a dandelion? A weed? Helps maintain food supplies? Let’s address these ideas. The dandelion taproots are tough to rip out of the ground and become an annoyance to anyone who regards dandelions as a weed. However, dandelions are also bold, resilient, and Read more…
The following article explores the common ‘copy and paste’ method used by businesses when exploring new markets, and gives insight into the contrasting method — bilingual marketing or transcreation. You may be familiar with the following scenario: When you lived in X in the United Kingdom, you knew all your Read more…
“Cultural adaptation is a great buzzword when UK companies first consider exporting to Germany or vice versa. But how do you integrate cultural differences within your international marketing material?” Janina is delighted to discuss “Marketing across countries to integrate cultural differences” in the Autumn 2019 edition of the Initiative Magazine Read more…
Social media has brought the world closer together, but how is it affecting the languages we use? Find out more by listening to Janina speak on ‘The Impact of Social Media’ Podcast with Rich Brown.
Are you considering taking your business internationally and export to Germany? You may have previously worked in Germany, have identified collaboration opportunities with German companies or spotted a gap in the market? These could be just some of the reasons that have made you consider Germany as your new business Read more…
Stock images are a great way to get started and make your literature more engaging. However, you may want to consider having bespoke graphics when You want to build brand recognition — your audience associates the graphic with your company You can’t find a graphic that represents your scientific expertise Read more…
Tone & Style In your German translation, it is important to consider cultural differences, as well as the message that you would like to communicate through your brand. Germans tend to communicate in a direct manner, so you may consider having a translation that is concise and has a tone Read more…
You may have heard about the car analogy when it comes to logo prices. Car prices depend on the specification, accessories, how often you would like to use it and how long you would like the car to last. You may find it difficult to assess and judge these criteria when Read more…
Do you ever feel like you’ve missed the next-big-thing? In business, it can all to often feel like you should be doing something, just because your competitors are doing it. Well, my view is that if your competitors are doing it, then you probably shouldn’t. I often see how companies jump Read more…
There are many factors to running a successful business and one of them is keeping your business lean. So some businesses have a stock-imagery or design-it-yourself approach to their business graphics. This approach is a good starting point to get your business up and running, however, if you want to Read more…