Established in 2016, Janina Neumann Design helps organisations build stronger brands, measure their social value and communicate their impact.
The Janina Neumann Design Story
Janina founded Janina Neumann Design with the mission of "Design for social change".
She started to develop this mission in 2013 during her Art & Design Foundation Course when she explored inequalities around the world. Janina then studied how to use design as a medium to raise social awareness and how to develop commitments from individuals to drive social impact.
When Janina finished her graphic design degree in 2016, she decided that she needed to implement this vision herself by creating JND.
In 2020, Janina trained as a business cultural trainer at International House London. The training gave her an insight into the academic and practical approaches to resolving cultural misunderstandings and how to build a bridge across cultural differences.
In 2023, Janina completed the 'Online Social Value & SROI Accredited Practitioner Training' and became a Social Value International Level 1 Associate Practitioner.
Janina Neumann
Creative Director & Social Value Practitioner
Hello, Hallo!
Being bilingual is an important part of who I am and how I work. I was born in Germany and have spent most of my life in England, so I’m bilingual and comfortable navigating both cultures. I’m also currently learning Farsi and French, driven by my curiosity about language, culture and the different ways people communicate and see the world.
For me, language is about much more than words. It shapes how we understand identity, build relationships and connect with different perspectives. This cross-cultural experience influences the way I approach design, social value and communication — encouraging me to think not only about what we are communicating, but whom we are communicating with, what matters to them, and how we can create meaningful connections across different perspectives.
Values and giving back
Since becoming a delivery partner for The Growth Hub Gloucestershire in 2019, Janina is pleased to support local businesses, charities, and social enterprises with free advice and guidance on building their brand identity and winning investment.
Co-leader of the SIETAR UK's Refugees and Persons Who Seek Asylum Project
Janina is delighted to share her expertise in intercultural competence and communication by delivering training to volunteers, who work with refugees and persons who seek asylum. In addition, John Twitchin and Janina have published a guide on communicating with Farsi speakers (page 32).
Memberships
Janina Neumann Design is also a member of the Department for International Trade’s UK Investment Support Directory.