Delivering a high return on investment (RoI) on your marketing material.
Why do you need it?
Branding means marketing your brand. If your branding does not have a consistent 'look and feel', then it will be difficult for your potential customer to remember your company.
A story about branding
A client first approached JND regarding refining their logo.
After the initial brand development, it was clear that the client needed to create 'sub-brands' to identify different areas of the business. Creating these sub-brands included creating brand names, variations of the main logo, and specific brand guidelines for each of the sub-brands. It was important to create these sub-brands alongside the main logo because the sub-brands each had a completely different audience. Janina then worked with the client to create various pieces of branding; from business cards and flyers to brochures and eBooks.
The client recently said to Janina that they now feel confident enough to give a presentation about their company, because they have a clear understanding of how to market their company to different audiences.
"Professional, efficient, clear, precise and artistic are just a few of the words that I would use to introduce Janina. Janina instantly put me at ease to see that she was the right person to help me with my logos and to address my issues to separate and define department identities. I would strongly advise you to talk with Janina to assist you before you go anywhere else for your logos, branding and graphic design."
— Mark Griffiths, Director at Real Life Coaching International