“Social value sits at the heart of every charity. From the charity’s creation to its commitment to service delivery, social value is inscribed in its purpose statement, governing documents and impact reporting.
As communicators, we are focused on advocating for our beneficiaries and showcasing the value provided by our charity. Yet, unlike financial value, social value can have various definitions and be measured in different ways – making the task of communicating social value that resonates difficult, and even more so in the current climate. Audiences expect more transparency, accountability and information from organisations to make informed choices about where to place their support.”