“Social value sits at the heart of every charity. From the charity’s creation to its commitment to service delivery, social value is inscribed in its purpose statement,…Read more
I help organisations make sense of complex ideas, different perspectives and the social value they create.
As a bilingual (German/English) graphic designer and social value practitioner, I combine design thinking with social value principles and cross-cultural insight to help organisations communicate their purpose, demonstrate their impact, and connect with diverse audiences.
Memberships
Janina Neumann Design is also a member of the Department for International Trade’s UK Investment Support Directory.
Strategy. Evidence. Communication.
Create a distinctive brand that reflects your purpose and values
A strong brand is more than a visual identity. It defines how your organisation is positioned, what makes it distinctive and how you want to be perceived by the people you want to reach.
I combine brand strategy and design to develop your positioning, messaging and visual identity, ensuring every element works together to communicate who you are, what you stand for and what makes you different.
The result is a distinctive brand that builds recognition, communicates purpose and strengthens connections.
Understand, measure and maximise the social value you create
Social value is about understanding the relative importance people place on changes to their wellbeing. It goes beyond financial measures to consider the social, economic and environmental changes that affect people's lives.
Using Social Value International principles, I help organisations understand what changes as a result of their work, identify what matters most to the people affected and measure the social value they create. This means putting stakeholders at the centre of the process, recognising their experiences and using evidence to understand both positive and negative outcomes.
I offer two ways to support your organisation:
- I can undertake a Social Return on Investment (SROI) analysis and develop a social value report, working with you to understand, measure and communicate the difference your organisation makes.
- Alternatively, if you want to build your own internal capability, I can mentor your team through the process. Your organisation takes responsibility for collecting the data and engaging with stakeholders, while I provide guidance on methodology, appropriate measures and evidence, helping you review progress, interpret findings and strengthen your approach to measuring social value.
The result is a clearer understanding of social value to inform better decisions and improve stakeholder outcomes.
Tell meaningful stories that demonstrate your impact
Your brand expresses who you are and what you stand for. Social value reporting provides evidence of the difference you make. Impact communication brings these together, helping your audiences understand what you do, why it matters and the value you create.
I turn social value findings and organisational impact into engaging stories through thoughtfully designed reports, presentations and digital content. Combining graphic design, storytelling and cross-cultural insight, I make complex information accessible and meaningful to different audiences.
The result is meaningful communication that connects organisational purpose with the people it wants to reach.
Blog
Janina Neumann Achieves Social Value International Level 1 Associate Practitioner Status
Janina Neumann is thrilled to have become a Level 1 Associate Practitioner with Social Value International. This will continue to help her deliver Janina Neumann…Read more
Guest on The Red Review with Jeremy Brim Podcast
Janina was delighted to be on ‘The Red Review with Jeremy Brim’ podcast, discussing marketing and winning business abroad.
“Jeremy…Read more