Are you looking to gain some insight into building a brand identity, improve your branding or learn about cross-culture communication?

Upcoming Workshops & Events
How to Build a Brand Identity

The Growth Hub  |  26th March 2020

Session overview:

  • Review of current brand assets.
  • Identifying any mixed brand messages.
  • Creating a plan to build your brand identity.
  • Building a brand style guide.
  • Advice on communication differences to a German-speaking audience. (If applicable)
How to Profit from Exporting

The Growth Hub  |  10th March 2020

Session overview:

  • How to adapt your marketing message and create brand consistency across cultures.
  • The role of translation in export: what to translate, why and how to get it right.
  • The essential components of structured and robust market research.
  • The critical role of an export plan and how to ensure it meets the expectations of potential investors.
  • How to obtain the correct level of finance and insurance to keep you competitive overseas whilst still safeguarding your assets.
How to Build a Brand Identity

The Growth Hub  |  4th February 2020

Session overview:

  • Review of current brand assets.
  • Identifying any mixed brand messages.
  • Creating a plan to build your brand identity.
  • Building a brand style guide.
  • Advice on communication differences to a German-speaking audience. (If applicable)
How to Build a Brand Identity

The Growth Hub  |  10th January 2020

Session overview:

  • Review of current brand assets.
  • Identifying any mixed brand messages.
  • Creating a plan to build your brand identity.
  • Building a brand style guide.
  • Advice on communication differences to a German-speaking audience. (If applicable)

Testimonial:

"The session with you was a great help to focus my thoughts on the brand and get me thinking about how I can keep the company name in my customers minds and also to introduce it to potential clients."

Cotswold Chauffeur Services

How to Build a Brand Identity

The Growth Hub  |  11th December 2019

Session overview:

  • Review of current brand assets.
  • Identifying any mixed brand messages.
  • Creating a plan to build your brand identity.
  • Building a brand style guide.
  • Advice on communication differences to a German-speaking audience. (If applicable)
How to be Culturally Aware for International Success

Eventbrite  |  3rd December 2019

Session overview:

  • Learn about the main cultural characteristics around the world.
  • Learn about possible problems that can arise when dealing with multiculturalism and how to solve them.
  • Learn how to build trust with your first contact overseas.
How to Build a Brand Identity

The Growth Hub  |  7th November 2019

Session overview:

  • Review of current brand assets.
  • Identifying any mixed brand messages.
  • Creating a plan to build your brand identity.
  • Building a brand style guide.
  • Advice on communication differences to a German-speaking audience. (If applicable)

Testimonial:

"Attended a branding workshop with Janina & look forward to doing some work with her."

Priors Park Neighbourhood Project

Creative Thinking to tackle Grand Challenges

Malvern Festival of Innovation  |  8th October 2019

Workshop overview:

Enterprising STEM will deliver a short session on branding that is focused on the Gatsby benchmarks and promotes multidisciplinary job roles in STEM (Science, Technology, Engineering & Mathematics). The workshop will be delivered by Dr Carla Brown and Janina Neumann, two business owners working in STEM. The focus will be on developing business ideas that tackle The Grand Challenges outlined in the UK's Industrial Strategy.

How to Create a Brand on a Budget

The Growth Hub  |  3rd October 2019

Workshop overview:

  • Learn about the key elements of branding.
  • Learn how to budget your branding.
  • Learn how to apply your brand across different media.
  • Create a plan for your branding over the next 6 months.
How to Build a Brand Identity

The Growth Hub  |  2nd October 2019

Session overview:

  • Review of current brand assets.
  • Identifying any mixed brand messages.
  • Creating a plan to build your brand identity.
  • Building a brand style guide.
  • Advice on communication differences to a German-speaking audience. (If applicable)
How to Build a Brand Identity

The Growth Hub  |  4th September 2019

Session overview:

  • Review of current brand assets.
  • Identifying any mixed brand messages.
  • Creating a plan to build your brand identity.
  • Building a brand style guide.
  • Advice on communication differences to a German-speaking audience. (If applicable)
How to Build a Brand Identity

The Growth Hub  |  7th August 2019

Session overview:

  • Review of current brand assets.
  • Identifying any mixed brand messages.
  • Creating a plan to build your brand identity.
  • Building a brand style guide.
  • Advice on communication differences to a German-speaking audience. (If applicable)

Testimonial:

"Janina helped me to develop a clear plan to build my brand identity which I feel will be vital in how I will continue to shape my business in the future. During the session, Janina was very knowledgeable and she highlighted areas within my brand that I could develop or streamline, before then offering concise and practical advice on how to achieve these changes. I would definitely recommend her!"

— Client of Tewkesbury Growth Hub

Working with German Family Businesses

Family Business Practice  |  28th February 2019

Talk overview:

  • Main business types in Germany.
  • Insights into the German market.
  • German Business etiquette.
  • Tips on engaging with German Family Businesses.

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