Are you looking to gain some insight into building a brand identity, improve your branding or learn about cross-culture communication?

Upcoming Workshops & Events
How to Build a Brand Identity

The Growth Hub  |  7th November 2019

Session overview:

  • Review of current brand assets.
  • Identifying any mixed brand messages.
  • Creating a plan to build your brand identity.
  • Building a brand style guide.
  • Advice on communication differences to a German-speaking audience. (If applicable)
How to Avoid Damaging and Costly Mistakes on your Exporting Journey

The Growth Hub  |  13th November 2019

Workshop overview:

  • How to adapt your marketing message and create brand consistency across cultures.
  • The role of translation in export: what to translate, why and how to get it right.
  • The essential components of structured and robust market research.
  • The critical role of an export plan and how to ensure it meets the expectations of potential investors.
  • How to obtain the correct level of finance and insurance to keep you competitive overseas whilst still safeguarding your assets.
How to Build a Brand Identity

The Growth Hub  |  11th December 2019

Session overview:

  • Review of current brand assets.
  • Identifying any mixed brand messages.
  • Creating a plan to build your brand identity.
  • Building a brand style guide.
  • Advice on communication differences to a German-speaking audience. (If applicable)
Past Workshops & Events
Creative Thinking to tackle Grand Challenges

Malvern Festival of Innovation  |  8th October 2019

Workshop overview:

Enterprising STEM will deliver a short session on branding that is focused on the Gatsby benchmarks and promotes multidisciplinary job roles in STEM (Science, Technology, Engineering & Mathematics). The workshop will be delivered by Dr Carla Brown and Janina Neumann, two business owners working in STEM. The focus will be on developing business ideas that tackle The Grand Challenges outlined in the UK's Industrial Strategy.


How to Create a Brand on a Budget

The Growth Hub  |  3rd October 2019

Workshop overview:

  • Learn about the key elements of branding.
  • Learn how to budget your branding.
  • Learn how to apply your brand across different media.
  • Create a plan for your branding over the next 6 months.
How to Build a Brand Identity

The Growth Hub  |  2nd October 2019

Session overview:

  • Review of current brand assets.
  • Identifying any mixed brand messages.
  • Creating a plan to build your brand identity.
  • Building a brand style guide.
  • Advice on communication differences to a German-speaking audience. (If applicable)
How to Build a Brand Identity

The Growth Hub  |  4th September 2019

Session overview:

  • Review of current brand assets.
  • Identifying any mixed brand messages.
  • Creating a plan to build your brand identity.
  • Building a brand style guide.
  • Advice on communication differences to a German-speaking audience. (If applicable)
How to Build a Brand Identity

The Growth Hub  |  7th August 2019

Session overview:

  • Review of current brand assets.
  • Identifying any mixed brand messages.
  • Creating a plan to build your brand identity.
  • Building a brand style guide.
  • Advice on communication differences to a German-speaking audience. (If applicable)
Working with German Family Businesses

Family Business Practice  |  28th February 2019

Talk overview:

  • Main business types in Germany
  • Insights into the German market
  • German Business etiquette
  • Tips on engaging with German Family Businesses