Tone & Style In your German translation, it is important to consider cultural differences, as well as the message that you would like to communicate through your brand. Germans tend to communicate in a direct manner, so you may consider having a translation that is concise and has a tone Read more…
You may have heard about the car analogy when it comes to logo prices. Car prices depend on the specification, accessories, how often you would like to use it and how long you would like the car to last. You may find it difficult to assess and judge these criteria when Read more…
Do you ever feel like you’ve missed the next-big-thing? In business, it can all to often feel like you should be doing something, just because your competitors are doing it. Well, my view is that if your competitors are doing it, then you probably shouldn’t. I often see how companies jump Read more…
There are many factors to running a successful business and one of them is keeping your business lean. So some businesses have a stock-imagery or design-it-yourself approach to their business graphics. This approach is a good starting point to get your business up and running, however, if you want to Read more…
As business owners, we often think about extending our reach to the right audience. One of the ways to improve this reach is an eBook. It can act as a lead generation, presentation or retail tool for your business. I have created a number of eBooks for clients in different Read more…
Since 2010 I have had the absolute pleasure of working with science companies based in Worcestershire. Here are my top tips for getting your science start-up business off the ground. TIP 1: Explore Meridian Meridian Health Innovation provides businesses and academics with a fantastic health science network. The platform allows Read more…
In November 2017, I attended Medica, the world’s largest medical trade fair hosted in Düsseldorf, Germany. It was fascinating to see how science and technology companies showcased their innovations to drive new business and collaborations. So here are five design elements that impressed me the most at Medica: 1. Themed wallpaper With Read more…
Interpreting the world through design Graphic design is about interpreting an idea through text and imagery. The way we interpret the world is lead by how we think. The way we think is influenced by our preferred areas of our brain, culture, and language. The German and English language is Read more…
The logo design process is an exciting, if not sometimes, a stressful time for business owners. To help you keep an overview of the stunning designs and files that your graphic designer is sending you, I have created a simple logo checklist for you. Do you have the following? Brand Read more…
It can be a tricky task to find a suitable freelance graphic designer for your business. I often hear people complain about the experiences they have had with graphic designers. Some people feel misunderstood or disappointed by the design outcome because their expectations were not met. The relationship between yourself and the graphic Read more…