It was fantastic to be interviewed by Janine Cera on her podcast, ‘How to be more remarkably brilliant‘. Listen to “Are you looking to improve your business abroad?” on Spreaker. Janine Cera is a rapid transformational therapist, clinical hypnotherapist, and award-winning speaker.
What do you think of when you see a dandelion? A weed? Helps maintain food supplies? Let’s address these ideas. The dandelion taproots are tough to rip out of the ground and become an annoyance to anyone who regards dandelions as a weed. However, dandelions are also bold, resilient, and… Read More »Grow into a dandelion
The following article explores the common ‘copy and paste’ method used by businesses when exploring new markets, and gives insight into the contrasting method — bilingual marketing or transcreation. You may be familiar with the following scenario: When you lived in X in the United Kingdom, you knew all your… Read More »[Google translation] + [template marketing strategy] = profit?
“Cultural adaptation is a great buzzword when UK companies first consider exporting to Germany or vice versa. But how do you integrate cultural differences within your international marketing material?” Janina is delighted to discuss “Marketing across countries to integrate cultural differences” in the Autumn 2019 edition of the Initiative Magazine… Read More »Featured in Initiative Magazine by German-British Chamber of Industry & Commerce
Social media has brought the world closer together, but how is it affecting the languages we use? Find out more by listening to Janina speak on ‘The Impact of Social Media’ Podcast with Rich Brown.
Are you considering taking your business internationally and export to Germany? You may have previously worked in Germany, have identified collaboration opportunities with German companies or spotted a gap in the market? These could be just some of the reasons that have made you consider Germany as your new business… Read More »Export to Germany
Stock images are a great way to get started and make your literature more engaging. However, you may want to consider having bespoke graphics when You want to build brand recognition — your audience associates the graphic with your company You can’t find a graphic that represents your scientific expertise… Read More »Getting the science right in your graphics
Tone & Style In your German translation, it is important to consider cultural differences, as well as the message that you would like to communicate through your brand. Germans tend to communicate in a direct manner, so you may consider having a translation that is concise and has a tone… Read More »How to get the German translation right
You may have heard about the car analogy when it comes to logo prices. Car prices depend on the specification, accessories, how often you would like to use it and how long you would like the car to last. You may find it difficult to assess and judge these criteria when… Read More »Why do logo prices vary in the UK?
Do you ever feel like you’ve missed the next-big-thing? In business, it can all to often feel like you should be doing something, just because your competitors are doing it. Well, my view is that if your competitors are doing it, then you probably shouldn’t. I often see how companies jump… Read More »Don’t get caught up in a design swarm
