Delighted to give a cultural awareness talk at the Business Insights Festival with Eva Túnez Salvador.
“Exporting into a new market can be daunting if you don’t speak the language or you haven’t experienced the culture before. These are critical success factors when exporting your products or services to other countries. These are key factors influencing the exporter’s decision of entering a particular market.
We will explain what it means to be culturally aware and analyse the Asian and South American cultures based on eight culture scales. There will be an opportunity to learn about different ways of doing business in different markets; from communication and organisation to leadership and etiquette. There will also be an opportunity to discuss and learn from incidents involving cultural misunderstandings, and we will share some tips on how to work effectively in multicultural teams.”