Cultural and linguistic differences are one of the main areas businesses feel most challenged and ‘afraid’ by when exporting to other countries. However, you don’t have to be exporting in order to need to be culturally aware. By simply chatting with a work colleague based in a different country or negotiating terms with a supplier abroad, if you are culturally unaware, then the way you communicate, move or even dress could really harm your working relationship.

In this video, we will talk about the main cultural characteristics around the world, which problems can arise when dealing with multiculturalism and how to solve them, and how to build trust with your first contact overseas.


Eva Túnez Salvador, Director of Genuine Translations

Janina Neumann, Owner of Janina Neumann Design