Please note that this is an automated transcript. Welcome to The Bicultural Podcast. The Bicultural Podcast celebrates cross-cultural identity and gives insight into cultural differences to help you improve business relationships. The podcast is published biweekly and is hosted by myself, Janina Neumann, a bilingual creative social entrepreneur and business… Read More »Tips on how to improve your international presence online
Welcome to The Bicultural Podcast. I’m delighted to be joined joined by Atlyn Forde, founder of the Culture Club Shop. Hi Atlyn, how are you? Atlyn Forde (00:37):Hello, I’m very well, thank you. It’s amazing to be here with you today. Thank you for inviting me to the show. Janina Neumann… Read More »Podcast interview with Atlyn Forde
Delighted to write this article for The Growth Hub – Gloucestershire in collaboration with Eva Túnez Salvador. “When entering new markets, as many businesses now will be in 2021 after the UK-EU transition period ended, you may think about the logistics and processes, but not about adapting your marketing material. If you are… Read More »10 ways to improve your marketing across cultures
Welcome to The Bicultural Podcast. I’m delighted to be joined by Andrew Middleton, founder of INDY (I’m Not Done Yet). Janina Neumann (00:32):Hi, Andrew. How are you? Andrew Middleton (00:35):I’m fine, thank you. Enjoying the lovely blues skies and sunshine at the moment. Feeling very, very lucky to be out… Read More »Podcast interview with Andrew Middleton
Delighted to write an article for The Growth Hub Gloucestershire on growing a social impact brand. “Your company has ethics, style and a superior product offering, but how do you use these to grow your social impact brand? More than ever, businesses are thinking about how to use their power… Read More »Social impact brand article for The Growth Hub Gloucestershire
The following article explores the common ‘copy and paste’ method used by businesses when exploring new markets, and gives insight into the contrasting method — bilingual marketing or transcreation. You may be familiar with the following scenario: When you lived in X in the United Kingdom, you knew all your… Read More »[Google translation] + [template marketing strategy] = profit?