Delighted to write an article for The Growth Hub Gloucestershire on growing a social impact brand.

Your company has ethics, style and a superior product offering, but how do you use these to grow your social impact brand?

More than ever, businesses are thinking about how to use their power for the greater good. Apart from being the right thing to do for society, it’s also the right thing to do for business: research conducted in 2019 found that 81% of us say our trust in a brand to do what is right is an important factor when making a buying decision.”