Welcome to The Bicultural Podcast. I’m delighted to be joined by Luke Townsend, co-founder of Tendopro. Janina Neumann (00:32):Hi Luke, how are you? Luke Townsend (00:34):Morning Janina. Thank you very much for having me on it’s a pleasure to be with you this morning. Janina Neumann (00:40):Oh, likewise. I’m so… Read More »Podcast interview with Luke Townsend
Excited to announce that I have completed the Export Academy with the Department of International Trade and Business West. Outline of the programme: Preparing to do international business: Why export? Basic Export Procedures International Market Research / Selection Export Pricing and Distribution Classification, Origin and Valuation Introduction to Incoterms® Rules… Read More »Completion of the Export Academy
Delighted to give a cultural awareness talk at the Business Insights Festival with Eva Túnez Salvador. “Exporting into a new market can be daunting if you don’t speak the language or you haven’t experienced the culture before. These are critical success factors when exporting your products or services to other… Read More »‘Local to Global – Cultural awareness’ talk
Delighted to speak on the ‘Creating Brand Cultural Relevance’ panel at the Business Insights Festival. “Internationally speaking, our Brand can have unexpected connotations and implications. We design it as we review our business from our own business perspective and for the culture and markets that we are used to. But… Read More »‘Creating brand cultural relevance’ panel
Delighted to write this article for The Growth Hub – Gloucestershire in collaboration with Eva Túnez Salvador. “When entering new markets, as many businesses now will be in 2021 after the UK-EU transition period ended, you may think about the logistics and processes, but not about adapting your marketing material. If you are… Read More »10 ways to improve your marketing across cultures
Delighted to be interviewed on the ‘English with Kirsty’ podcast. Conversation overview: Janina’s experience of differences in communication across cultures. The balance between showing an interest and getting things done. Tips for anyone planning to move from Germany to the UK. How learning other languages can help you to understand… Read More »Guest interview on the ‘English with Kirsty’ podcast
Welcome to The Bicultural Podcast. I’m delighted to be joined by Kathryn Alevizos and Zanne Gaynor, founders of Acrobat-Global and authors of the ‘Is That Clear?’ book series. Janina Neumann (00:24): Kathryn, tell us a little bit about yourself. Kathryn Alevizos (00:39):Hi Janina, and thanks for having us. Well, my background is in ELT, so… Read More »Podcast interview with Kathryn Alevizos and Zanne Gaynor
The following article explores the common ‘copy and paste’ method used by businesses when exploring new markets, and gives insight into the contrasting method — bilingual marketing or transcreation. You may be familiar with the following scenario: When you lived in X in the United Kingdom, you knew all your… Read More »[Google translation] + [template marketing strategy] = profit?
“Cultural adaptation is a great buzzword when UK companies first consider exporting to Germany or vice versa. But how do you integrate cultural differences within your international marketing material?” Janina is delighted to discuss “Marketing across countries to integrate cultural differences” in the Autumn 2019 edition of the Initiative Magazine… Read More »Featured in Initiative Magazine by German-British Chamber of Industry & Commerce
Are you considering taking your business internationally and export to Germany? You may have previously worked in Germany, have identified collaboration opportunities with German companies or spotted a gap in the market? These could be just some of the reasons that have made you consider Germany as your new business… Read More »Export to Germany
