{"id":7389,"date":"2022-08-24T11:31:09","date_gmt":"2022-08-24T10:31:09","guid":{"rendered":"https:\/\/www.janinaneumanndesign.co.uk\/?p=7389"},"modified":"2022-08-24T11:35:18","modified_gmt":"2022-08-24T10:35:18","slug":"how-to-use-the-kapferer-brand-identity-prism","status":"publish","type":"post","link":"https:\/\/www.janinaneumanndesign.co.uk\/index.php\/2022\/08\/24\/how-to-use-the-kapferer-brand-identity-prism\/","title":{"rendered":"How to use the Kapferer Brand Identity Prism"},"content":{"rendered":"\n<p>When we look to attract new audiences, we first need to understand what our brand stands for.  The Kapferer Brand Identity Prism* is a great tool to help you start building your brand identity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Kapferer Brand Identity Prism:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Physique: <\/strong>What are the underlying physical characteristics of your brand? <\/li><li><strong>Personality:<\/strong> What is the character of your brand? <\/li><li><strong>Culture:<\/strong> What is the culture and values of the country from which your brand originates from, and its demographic? <\/li><li><strong>Relationship: <\/strong>What is the relationship between your brand and its customers?<\/li><li><strong>Self-image:<\/strong> How does the audience of your brand see themselves?<\/li><li><strong>Reflection: <\/strong>How does the brand perceive its audience?<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Identifying the core pillars of your brand<\/h3>\n\n\n\n<p>Once you have written 5-10 words for each of the six categories, you may start seeing a pattern of repeated words. Highlight these words and use them to build the core pillars of your brand. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>* developed by Jean-Noel\u00a0Kapferer in 1986<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we look to attract new audiences, we first need to understand what our brand stands for. The Kapferer Brand Identity Prism* is a great tool to help you start building your brand identity. The Kapferer Brand Identity Prism: Physique: What are the underlying physical characteristics of your brand? Personality: What is the character of&hellip;&nbsp;<a href=\"https:\/\/www.janinaneumanndesign.co.uk\/index.php\/2022\/08\/24\/how-to-use-the-kapferer-brand-identity-prism\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">How to use the Kapferer Brand Identity Prism<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":7390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[68],"tags":[227,339,341],"class_list":["post-7389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-brand","tag-brand-identity","tag-kapferer-brand-identity-prism"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to use the Kapferer Brand Identity Prism &#8226; Janina Neumann Design<\/title>\n<meta name=\"description\" content=\"How to use the Kapferer Brand Identity Prism &#8226; Janina Neumann Design\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.janinaneumanndesign.co.uk\/index.php\/2022\/08\/24\/how-to-use-the-kapferer-brand-identity-prism\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use the Kapferer Brand Identity Prism &#8226; Janina Neumann Design\" \/>\n<meta property=\"og:description\" content=\"How to use the Kapferer Brand Identity Prism &#8226; Janina Neumann Design\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.janinaneumanndesign.co.uk\/index.php\/2022\/08\/24\/how-to-use-the-kapferer-brand-identity-prism\/\" \/>\n<meta property=\"og:site_name\" content=\"Janina Neumann Design\" \/>\n<meta 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