{"id":7999,"date":"2023-09-06T11:37:39","date_gmt":"2023-09-06T10:37:39","guid":{"rendered":"https:\/\/www.janinaneumanndesign.co.uk\/?page_id=7999"},"modified":"2024-02-28T10:15:30","modified_gmt":"2024-02-28T10:15:30","slug":"local-to-global","status":"publish","type":"page","link":"https:\/\/www.janinaneumanndesign.co.uk\/index.php\/local-to-global\/","title":{"rendered":"Local to Global"},"content":{"rendered":"\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.janinaneumanndesign.co.uk\/wp-content\/uploads\/2023\/09\/LocaltoGlobal_Logo-300x195.png\" alt=\"Local+to+Global_Logo\" itemprop=\"image\" height=\"195\" width=\"300\" title=\"Local+to+Global_Logo\" onerror=\"this.style.display='none'\"  \/>\n\n\t<p><strong>Local to Global<\/strong> is a creation of Janina Neumann from Janina Neumann Design and Eva T\u00fanez Salvador from <a href=\"https:\/\/genuinetranslations.co.uk\/\" target=\"_blank\" rel=\"noopener\">Genuine Translations<\/a>, delivered by themselves and supported by a network of partners and collaborators from across the globe.<\/p>\n<p>Local to Global is a one-stop gateway for all your cultural, linguistic, and branding requirements when exporting your products or services to overseas markets.<\/p>\n\t<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/MQ2Lm2tmjMM?si=VRYun06o_ghzTJiK\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n\n<h2>\n\t\tPartners\n\t<\/h2>\n\t\t\t\t<a href=\"https:\/\/www.avaskgroup.com\/?afmc=d6\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.janinaneumanndesign.co.uk\/wp-content\/uploads\/2023\/09\/BlueAVASKLogo.png\" alt=\"Blue+AVASK+Logo\" itemprop=\"image\" height=\"90\" width=\"300\" title=\"Blue+AVASK+Logo\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.janinaneumanndesign.co.uk\/wp-content\/uploads\/2023\/09\/BroadenBaseProjects.png\" alt=\"BroadenBase+Projects\" itemprop=\"image\" height=\"96\" width=\"300\" title=\"BroadenBase+Projects\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<a href=\"https:\/\/www.europartnerships.co.uk\/\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.janinaneumanndesign.co.uk\/wp-content\/uploads\/2023\/09\/EuropartnershipsLogo.jpeg\" alt=\"Europartnerships+Logo\" itemprop=\"image\" height=\"300\" width=\"300\" title=\"Europartnerships+Logo\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/fortunafx.com\/\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.janinaneumanndesign.co.uk\/wp-content\/uploads\/2023\/09\/FORTUNALOGO.jpeg\" alt=\"FORTUNA+LOGO\" itemprop=\"image\" height=\"273\" width=\"300\" title=\"FORTUNA+LOGO\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/internationaltradematters.com\/\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.janinaneumanndesign.co.uk\/wp-content\/uploads\/2023\/09\/InternationalTradeMatters_Logo.png\" alt=\"International+Trade+Matters_Logo\" itemprop=\"image\" height=\"89\" width=\"300\" title=\"International+Trade+Matters_Logo\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/steveparkericd.com\/\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.janinaneumanndesign.co.uk\/wp-content\/uploads\/2023\/09\/ICD-Logo2.png\" alt=\"ICD-Logo2\" itemprop=\"image\" height=\"48\" width=\"300\" title=\"ICD-Logo2\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/www.madeingloucestershire.com\/affiliate-directory\/local-to-global\/\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.janinaneumanndesign.co.uk\/wp-content\/uploads\/2023\/09\/MadeinGloucestershireAffiliate_Logo.png\" alt=\"Made+in+Gloucestershire+Affiliate_Logo\" itemprop=\"image\" height=\"100\" width=\"300\" title=\"Made+in+Gloucestershire+Affiliate_Logo\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n\n<h2>\n\t\tServices\n\t<\/h2>\n\t<h3 data-pm-slice=\"0 0 []\">Branding Package<\/h3>\nWe help make your brand &#8216;a local&#8217; in a different country by adapting your messaging and design to suit the new market. Through a branding review and adaptation, we help position you as a key player in the new market.\n<p><strong>Our package includes:<\/strong><\/p>\n<p>&#8211; Brand pillar session<\/p>\n<p>&#8211; Logo design with a &#8216;Trademark Guarantee&#8217;<\/p>\n<p>&#8211; Brand guidelines<\/p>\n<p>&#8211; Business stationery design<\/p>\n<p>&#8211; Social media template designs<\/p>\n\t<h3 data-pm-slice=\"0 0 []\">Culture Package<\/h3>\nExpanding to new markets can be a great way to grow your business and create a greater impact.\n<p><strong>Our package includes:<\/strong><\/p>\n<p>&#8211; Market briefings: We help you identify growth opportunities and key cultural differences, which enable you to adapt and grow your brand successfully in another market or country.<\/p>\n<p>&#8211; One-day training: Our intercultural management course focuses on enabling businesses to integrate business practices across cultures; from communication and organisation to leadership and etiquette.<\/p>\n\t<h3 data-pm-slice=\"0 0 []\">Translation Package<\/h3>\nFrom translating export-related documents to translating your product labels and translating your product listings, we ensure there&#8217;s no room for misunderstandings between countries.\n<p><strong>Our package includes:<\/strong><\/p>\n<p>&#8211; E-commerce translations<\/p>\n<p>&#8211; Website localisation and SEO for different countries<\/p>\n<p>&#8211; Translation of marketing collateral (brochures, videos, technical instructions)<\/p>\n<p>&#8211; Certified translations of business documents<\/p>\n\t<h3 data-pm-slice=\"0 0 []\">Multilingual Social Media Package<\/h3>\nIncrease your brand awareness by capturing the attention of your global audience with localised content in their language.\n<p><strong>Our package includes:<\/strong><\/p>\n<p>&#8211; Content creation and design of social media posts<\/p>\n<p>&#8211; Multilingual and localised content<\/p>\n<p>&#8211; Weekly engagement action sheets to help you connect with new contacts<\/p>\n<h2>\n\t\tClient projects\n\t<\/h2>\n\t<p>Our core pillars are <strong>education<\/strong>, <strong>ambition,<\/strong> and <strong>partnerships<\/strong>.<\/p>\n\t<p>We have helped a range of clients communicate across cultures; from a design agency, to a business development company to a manufacturing company.<\/p>\n<h2>\n\t\tOur mission\n\t<\/h2>\n\t<p>&#8211; Presentation design<\/p>\n<p>&#8211; Event management for a delegation<\/p>\n<p>&#8211; Video script translations into German<\/p>\n<p>&#8211; Certified translations for overseas company registrations<\/p>\n\t<p>&#8211; Bespoke graphics<\/p>\n<p>&#8211; Social media content creation and engagement<\/p>\n<p>&#8211; Newsletter and LinkedIn article creation for a UK audience<\/p>\n<p>&#8211; Translation of a machinery manual<\/p>\n<h3>\n\t\tCASE STUDY: Newsletter and social media support\n\t<\/h3>\n\t<p>In August 2021, a partner of Local to Global asked us to support them by enhancing their marketing support for their existing client. Our partner had been working with their client for over two years, helping them to expand into the UK and build their brand presence. With an important exhibition coming up in September 2021, our partner&#8217;s client wanted to enhance their marketing activity.<\/p>\n<p><strong>The goals of the projects were to<\/strong><\/p>\n<p>&#8211; Raise the profile with key players in the UK,<\/p>\n<p>&#8211; Contact the target audience and prospects with attractive messages, and<\/p>\n<p>&#8211; Build a platform of marketing activity to enhance the sales effort in the UK.<\/p>\n<p>Our partner led the project and provided phone support to engage with prospects.<\/p>\n\t<p>Local to Global provided the design of newsletters and supported the writing of the newsletters, as well as creating and delivering content for our partner client&#8217;s LinkedIn and Twitter pages.<\/p>\n<strong>Newsletter development &amp; results<br \/>\n<\/strong>Together with the client&#8217;s marketing manager and our partner, Local to Global created and sent three newsletter to a UK audience. One of the newsletters achieved the best open rates and click rates in the client&#8217;s history of sending newsletters.<br \/>\n<strong><br \/>\nSocial media development and results<br \/>\n<\/strong>Local to Global researched content and hashtags to inform the social media posts for LinkedIn and Twitter. We then created the imagery and the copy for each social media post, and engaged on social media to help build our partner client&#8217;s presence.\n\t<ul>\n<li><strong>Education: <\/strong>We raise awareness and facilitate growth for exporters through cultural training, branding, and translation.<\/li>\n<li><strong>Ambition: <\/strong>We inspire and give businesses the confidence to take their brand from local to global.<\/li>\n<li><strong>Partnerships: <\/strong>We create and grow a network of collaborators to add value to the exporting journey.<\/li>\n<\/ul>\n<h2>\n\t\tResources\n\t<\/h2>\n\t\n<!-- Buttons X - Start -->\n<style type=\"text\/css\" scoped>\/*8256-start*\/\n#btnsx-8256{margin-top:0px;margin-bottom:0px;margin-left:0px;margin-right:0px;padding-top:16px;padding-bottom:15px;padding-left:43px;padding-right:44px;}\n#btnsx-8256 .btnsx-text-primary{font-size:17px;line-height:17px;font-style:normal;font-weight:700;font-family:Lato;color:#ffffff;padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}\n#btnsx-8256:hover .btnsx-text-primary{color:#ffffff;}\n#btnsx-8256{background-color:#118077!important;}\n#btnsx-8256:hover{background-color:#5a9393!important;}\n#btnsx-8256{border-top-width:0px;border-bottom-width:0px;border-left-width:0px;border-right-width:0px;border-style:none;border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-left-radius:6px;border-bottom-right-radius:6px;}\n#btnsx-8256:hover{border-top-width:0px;border-bottom-width:0px;border-left-width:0px;border-right-width:0px;border-style:none;border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-left-radius:6px;border-bottom-right-radius:6px;}\n#btnsx-8256{-webkit-box-shadow:none;box-shadow:none;}\n#btnsx-8256:hover{-webkit-box-shadow:none;box-shadow:none;}\n\/*8256-end*\/\n<\/style>\n<a href=\"https:\/\/www.linkedin.com\/company\/go-local-to-global\" id=\"btnsx-8256\" target=\"_blank\" class=\"btnsx-btn\"  data-font-primary=\"Lato\">\n\t<span class=\"btnsx-text-primary \">Follow Local to Global on LinkedIn<\/span><\/a>\n\n<!-- Buttons X - End -->\n\n\t\t\t\t<a href=\"https:\/\/internationaltradematters.com\/discussion\/uk-export\/whats-so-important-about-lunch-language-and-understanding\/\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.janinaneumanndesign.co.uk\/wp-content\/uploads\/2023\/09\/Whats-so-important-about-lunch-language-and-understanding.png\" alt=\"What's so important about lunch, language and understanding\" itemprop=\"image\" height=\"258\" width=\"500\" title=\"What's so important about lunch, language and understanding\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/www.madeingloucestershire.com\/news\/from-delicious-to-oh-l%C3%A0-l%C3%A0\/\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.janinaneumanndesign.co.uk\/wp-content\/uploads\/2023\/09\/From-delicious-to-oh-la-la.png\" alt=\"From delicious to oh la la\" itemprop=\"image\" height=\"415\" width=\"435\" title=\"From delicious to oh la la\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n\t<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/TA0HCz2NAuQ?si=fUT2RSC2z4czfnPk\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n\t<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/NlWRhz2ZZ7s?si=KZnIlZ-6LZ9Bp2IY\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n\t\t\t\t<a href=\"https:\/\/internationaltradematters.com\/discussion\/marketing-and-strategy\/introducing-local-to-global\/\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.janinaneumanndesign.co.uk\/wp-content\/uploads\/2023\/09\/What-do-culture-language-and-design-have-in-common.png\" alt=\"What do culture, language and design have in common\" itemprop=\"image\" height=\"260\" width=\"500\" title=\"What do culture, language and design have in common\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/www.thegrowthhub.biz\/the-buzz\/news\/10-ways-improve-your-marketing-across-cultures\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.janinaneumanndesign.co.uk\/wp-content\/uploads\/2023\/09\/10-ways-to-improve-your-marketing-across-cultures.png\" alt=\"10 ways to improve your marketing across cultures\" itemprop=\"image\" height=\"285\" width=\"500\" title=\"10 ways to improve your marketing across cultures\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n\t<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/xMnboxwNnpI?si=EXxjzaF4JZVxCWBx\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n\t<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/W-QXrGPGvw8?si=4ZKXqES_hmVACQW3\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n\t\t\t\t<a href=\"https:\/\/academy.yoast.com\/certificate\/1442\/1195006\/f7fe2c18a4b4a06a67be93d1d7c86062\/1\/\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.janinaneumanndesign.co.uk\/wp-content\/uploads\/2023\/09\/SEO-certified-150x150.png\" alt=\"SEO certified\" itemprop=\"image\" height=\"150\" width=\"150\" title=\"SEO certified\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n<h2>\n\t\tReady to start a conversation?\n\t<\/h2>\n\t<h4><a href=\"mailto:hello@localtoglobal.uk\">hello@localtoglobal.uk<\/a><\/h4>\n\n","protected":false},"excerpt":{"rendered":"<p>Local to Global is a creation of Janina Neumann from Janina Neumann Design and Eva T\u00fanez Salvador from Genuine Translations, delivered by themselves and supported by a network of partners and collaborators from across the globe. Local to Global is a one-stop gateway for all your cultural, linguistic, and branding requirements when exporting your products&hellip;&nbsp;<a href=\"https:\/\/www.janinaneumanndesign.co.uk\/index.php\/local-to-global\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Local to Global<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pagebuilder-full-width.php","meta":{"inline_featured_image":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"class_list":["post-7999","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Local to Global &#8226; Janina Neumann Design<\/title>\n<meta name=\"description\" content=\"Janina Neumann Design &#8226; Local to Global\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.janinaneumanndesign.co.uk\/index.php\/local-to-global\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local to Global &#8226; Janina Neumann Design\" \/>\n<meta property=\"og:description\" content=\"Janina Neumann Design &#8226; Local to Global\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.janinaneumanndesign.co.uk\/index.php\/local-to-global\/\" \/>\n<meta property=\"og:site_name\" content=\"Janina Neumann Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/janinaneumanndesign\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-28T10:15:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.janinaneumanndesign.co.uk\/wp-content\/uploads\/2023\/09\/LocaltoGlobal_Logo-300x195.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@janina_design\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.janinaneumanndesign.co.uk\\\/index.php\\\/local-to-global\\\/\",\"url\":\"https:\\\/\\\/www.janinaneumanndesign.co.uk\\\/index.php\\\/local-to-global\\\/\",\"name\":\"Local to Global &#8226; 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