Janina founded Janina Neumann Design with the vision of "Design for social change". Janina started to develop this vision in 2013 during her Art & Design Foundation Course when she explored inequalities around the world. Janina then studied how to use design as a medium to raise awareness and how to develop personal commitment from individuals so that they could deliver social value. When Janina left University in 2016, she decided that she needed to implement this vision herself and so Janina founded JND.
JND focuses on delivering social value by working with clients or taking part in initiatives that address number 8, 9 and 10 of the UN Sustainable Development Goals.