The Vehicle Network provides personal and business leasing from city cars to vans.
The brief was to create a brand identity for an audience of individuals and businesses based in the UK.
Brand Guidelines | Animation
“…The design process was excellent, I had no idea of the complexity of design, and had never considered many of the points Janina raised. She suggested colour schemes to match my business type and even the font was chosen to evoke a certain feel to the brand. These are things I could have never done without Janina’s help.
The communication was great throughout, Janina took the time over a coffee to speak to me at length about the business, what I did and didn’t like about my current designs and what I was trying to achieve. I could tell that Janina undertook market and competitor research into my area of business, and what would make me stand out in the sector. I found it all very impressive.
I am very happy that I now have uniformity across the brand, from everything to an email signature, to the website and social media, to business cards and print. I now have a specific colour scheme, logo, and font that I would never have had without Janina. The fact that I had one point of contact that I could meet face-to-face if needed really impressed me, and I could see the effort that Janina put into the process.”
— David Middleton, Director at The Vehicle Network