Creating a strong market position for your brand when exporting to Germany, Austria, and Switzerland.
Why do you need it?
There is a difference in how English, German, Swiss, and Austrian audiences build trust, are persuaded, and make decisions. This means that when you export to these countries, you need to have marketing material that showcases your company in the right light.
A bilingual approach to business, design, and communication
Janina was born in Germany, but has spent most of her life in the UK—you may call her a coordinate bilingual. Being able to speak German and English fluently has given Janina an interesting edge to how she sees the world. Janina actively engages with people running businesses in different countries and so Janina has learned a lot about communication styles, cultural as well as industry-specific.
At JND, Janina specialises in understanding your English and German-speaking markets and creating tailored creative solutions using her bilingual perspective. Janina's bilingual focus ensures clients can communicate their message equally effectively across two languages and cultures. Janina can then help you test these marketing concepts and use this data to further develop your brand.
JND is excited to be working with a range of businesses and organisations; from Science Start-up to Engineering SME to Council to Global Think-Tank. Read testimonials by some of JND's lovely clients here.