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Welcome to The Bicultural Podcast.

I’m really excited to share my first episode with you.

So a little bit of background and I’ll introduce myself properly. So, I’m Janina Neumann and I run a bilingual design company called Janina Neumann Design. Janina Neumann Design helps the public sector, charities, and social entrepreneurs implement design for social change. The bilingual focus ensures clients can communicate their message effectively across different languages and cultures. I was born in Germany but spent most of my life in the UK, being able to speak German and English fluently has given me an interesting edge to how I see the world. Being bilingual and bicultural has given me an insight into how switching perspective can change your thinking and your outlook on the world

What does it mean to be bicultural?

Being bicultural is when you regard yourself as a combination of two cultures. For example, for me, I regard myself as German and English. People can become bicultural in a number of ways. For example, if they’ve lived for an extensive period of time in different cultures, they have parents from one culture but live in a different culture, or you are with someone from a different culture but embrace this as your other culture as well.

For those of you listening who aren’t bicultural, you might find this concept difficult to understand so let me use this example to explain the concept a little bit better.

When you lived in X in the United Kingdom, you knew all your neighbours on a first-name basis, it was common for you to pop around for a cuppa. You were happy living here. Now you live in Y, in the United Kingdom, and it all feels very different. You don’t know your neighbours’ names, you often rush from the car to your house door, hoping that no one will see you, but you’re also happy living here. Now, if someone came up to you and said, “Where you from?” what would you say?

Now, if someone came up to me at networking event, for example, and asked, “Where are you from?,” I’d find that difficult to answer. I might say I’m from Tewkesbury, because this is where I run my business, and live locally. But, they might also ask, “Where’s your accent from?,” and then I might tell them about my German heritage.

The reason I’m mentioning this is that sometimes asking where someone’s from can actually put up more barriers and it can open up opportunities to create a friendship.

So, let me share this story with you.

I was having a casual conversation with someone a few months ago, after a while he asked me where I was from. I said it was from Tewkesbury, he said I was not. When I asked why he said I had an accent. I responded, “Yes, because I’m also German.” He then went on to say how he knew I was German because he could hear it in my accent. He left it at that.

Now, after the conversation, I asked myself, why did I feel like he put a barrier up between us? Most people who comment on my accent do so without meaning any harm and mainly do so because they need to say something that they knew to be true so that they can start another conversation with me.

So, why did it feel like a barrier? Identity isn’t binary, especially not for bicultural people. If you ask bicultural person to choose between a culture, then they will feel uneasy because they can’t choose, a mix of both cultures is who they are.

A great way to avoid barriers is to be culturally aware.

So, what does it mean to be culturally aware? David Foster Wallace tells a great story about being culturally aware.

He says, there are these two young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says, “Morning boys, how’s the water?” And the two young fish swim on for a bit, and then eventually one of them looks over at the other, and goes, “What the hell is water?”

Now, sometimes we don’t realise that we are in our own cultural bubble, so when we meet others from other cultures, we don’t realise that our cultural bubble affects the way we think, the way we create ideas, and the way we speak, but also analyse different situations. To be more culturally aware, it isn’t about researching stereotypes, it’s about seeing someone as an individual.

Erin Meyer puts this beautifully by saying, “It’s not a question of culture or personality, but of culture and personality.”

To be more culturally aware, it is also important to consider the language that you speak to someone, because language content, guides memory content.

A study that gives insight into this concept was done by Viorica and Kaushanskaya.

In their study, they asked participants in English and Mandarin, name a statue of someone standing with a raised arm whilst looking into the distance. When the question was asked in English, the participants were more likely to say, “Statue of Liberty”. When the participants were asked in Mandarin, they were more likely to say, “Statue of Mao”.

Language is such an important factor when communicating with someone. It influences the things that you remember, and it influences how you feel about the conversation. For example, when I speak to my family in German, I feel closer to them, because I feel that I’m expressing myself more clearly through the natural use of upgraders, such as “very” or “exactly”, which is common to use in German culture. However, when I’m speaking to my family in English, I feel a little more distant to them, as I’m more likely to use downgraders, such as “a little” and “sometimes”, to express how I feel.

So, how do you connect with other cultures?

I think the best way to connect with another culture is to build a friendship and to accept the person for who they are. A great way to start this process is to cook with them. Cooking is a universal way of building friendships. It allows you to be introduced to the customs of another culture, but it also gives the opportunity to talk to each other, to talk about the day-to-day life, family, past experiences. All these topics help you to connect and understand the individual better, and beyond their immediate cultural differences. You may even realise that they’re bicultural and share a lot of the same values as you do.

So how do you connect with other cultures? Well, my advice is, next time you meet someone who you suspect is from a different culture, don’t mention their accent, as this may put up barriers. Let them reveal how they perceive themselves. Their identity belongs to them and it’s not for you to judge on their accent. And lastly, remember the superb quote by Erin Meyer that says, “It is not a question of culture or personality, but of culture and personality.

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